Peggy Wilkinson
BRE # 01700485
707-259-0864
peggy@pegwilkinson.com

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Real Estate News
Why listening to your clients is key to growing your company
Thu, 22 Jun 2017 14:53:34
Philip Lang, the Co-founder and COO of TripleMint, a technology-enabled real estate brokerage based in New York City, knows that to start a company you have to ask yourself: "Who is going to buy my product? Who is my target market? How do I reach said market?" ... read more»

FSBO platform Homie gets broker license after investigation
Thu, 22 Jun 2017 14:02:01
A Utah FSBO platform that has roiled local Realtors has reportedly acquired a broker license, in part due to an investigation by the Division of Utah Real Estate. Real estate startup Homie, which recently closed a $4.5 million funding round, uses proprietary technology and attorneys to serve sellers and homebuyers. Investigators with the Division of Utah Real Estate questioned a number of Homie clients about the startup ... read more»

How to use PR to become a local real estate expert
Thu, 22 Jun 2017 13:31:13
DENVER -- "If you want to be found online, you have to share what you know." That was advice that Molly McKinley, executive vice president at Relola, shared at the Real Estate Webmasters Summit (REW Summit) in Denver this morning ... read more»

Zillow wins bid to slash multimillion-dollar VHT photo copyright verdict
Thu, 22 Jun 2017 10:22:03
Looks like real estate giant Zillow Group may only be on the hook for half of a copyright infringement verdict awarded to real estate photography firm VHT earlier this year ... read more»

How this brand-new indie broker is differentiating himself through a visionary office space
Thu, 22 Jun 2017 9:54:37
If you were an experienced real estate agent looking to set up shop as a new independent brokerage, what would you do to set yourself apart from the crowd? If you're Troy Palmquist, who works in the high-end Santa Monica, California, real estate market, then you create an office space that makes passersby do a double-take -- and stop in for a drink and a chat ... read more»

Master Lock targeting real estate agents with digital lockbox
Thu, 22 Jun 2017 9:38:58
Master Lock recently announced the launch of its new Bluetooth Lock Box, which "allows users to grant access to their property at anytime from anywhere through the use of their smartphone device," the company said. The product, available in a portable ($172.50) and wall-mount ($162.50) version, is targeted at real estate agents and landlords and those who offer their home via sites like VRBO and Airbnb ... read more»

How to write a buyer offer letter that will close the deal
Thu, 22 Jun 2017 1:30:34
From this point forward, I will be encouraging my buyers to honor their audience before telling their story. This will enhance the emotional connection and possibly win the bid ... read more»

3 types of content that will help you stand out from the herd
Thu, 22 Jun 2017 1:09:04
There are plenty of options that give brokerages an edge in creating content. I'm talking about more than just email blasts, postcards and newsletters. I’m going to walk you through three types of content that are hardly used in real estate, but can create a difference between you and your competitors ... read more»

3 tips for converting online real estate leads into clients
Thu, 22 Jun 2017 0:30:27
So you have an online lead, now what? Once you do receive a response to one of your online campaigns, you might find yourself on a slippery slope when it comes to responding and monetizing. The strategy below has worked successfully for my clients and me ... read more»

How do you relaunch a listing that hasn’t sold with other agents?
Thu, 22 Jun 2017 0:15:30
A large part of our business involves selling houses that other real estate agents haven’t been able to sell. Sellers get fatigued, so the most important thing to remember is that we are here to be of service to them. If that means you need to stand your ground to get changes made in order to help the home sell, do it -- that’s your duty. ... read more»

Saving time for hobbies can boost your career
Thu, 22 Jun 2017 0:05:27
Investing in your creativity is a great way to boost your mood and your productivity. The American Institute of Stress recommends making time for hobbies to reduce stress and fatigue; hobbies like painting, gardening and cooking can help busy professionals relieve themselves of stress and increase happiness ... read more»

Rivals FBS and Solid Earth team up to offer MLS ‘front end of choice’
Wed, 21 Jun 2017 15:48:07
Real estate agents and brokers know that sometimes cooperating is the best way to both compete and serve their clients. Two MLS vendors, FBS and Solid Earth, have struck a deal in that spirit ... read more»

Daily market update: June 21, 2017
Wed, 21 Jun 2017 15:41:12
Mortgage rates plus all the latest real estate market news ... read more»

Lead thinks you’re the listing agent? Zillow’s StreetEasy offers responses
Wed, 21 Jun 2017 15:08:29
"You're not the listing agent?" It's a common question agents hear from leads who came through a listing portal, where agents who aren't the exclusive listing agent can pay to have contacts routed to them. And responding can be a challenge, as buyers may be puzzled or feel misled when they're surprised by who's on the other end of the listing. Zillow Group's StreetEasy -- a New York City listing portal that recently introduced Premier Agent ads that can spark this question -- has published tactics for handling the situation ... read more»

Fast and furious: 10 attributes of a winning indie broker
Wed, 21 Jun 2017 13:24:41
Over the years, Inman has published a series of stories on indie brokers, including surveys and reports on their DNA, their operations and their strategies. We have profiled a variety of companies and their founders and put the best ones on stage to share their successes. The characteristics below represent the ideal makeup of a successful indie broker ... read more»

CEO of HomeServices of America’s brokerage division announces retirement
Wed, 21 Jun 2017 10:23:00
Robert (Bob) Moline, who's been running the HomeServices of America affiliate for Berkshire Hathaway, today announced that he'll be retiring. Moline is also on the board of managers for both the Broker Public Portal and Upstream ... read more»

‘Consumer resilience’ boosts May existing-home sales
Wed, 21 Jun 2017 9:28:55
After a "notable decline" in April, existing-home sales are back on track with a record high in median home prices and a record low for the median days on market ... read more»

Sindeo announces it’s shutting down, laying off staff
Wed, 21 Jun 2017 6:31:30
"Endings are always hard," wrote Ginger Wilcox, Sindeo's chief marketing and industry officer on Facebook last night, "but today may be one of the most difficult. Today, we made the difficult decision to wind down Sindeo." ... read more»

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